The global educational toys market is on the cusp of a significant transformation, driven by the rising awareness of the importance of early childhood development and the need for safe, engaging, and interactive learning experiences. According to a new report by Grand View Research, Inc., the market is expected to reach USD 118.79 billion by 2030, growing at a CAGR of 12.0% from 2024 to 2030. Educational toys play a vital role in developing motor, spatial, and cognitive skills in children, as well as hand-eye coordination, imaginative, and social skills. As a result, preschools are increasingly adopting educational toys to promote child development and learning, further fueling market growth. However, there is a growing concern about the declining trend in children’s play, as highlighted by a study commissioned by the Lego Group. The study found that children aged 6-12 years old are more interested in technology-based toys and video games, which offer instant gratification and entertainment. This trend is expected to have a significant impact on the educational toys market, with a decrease in demand for traditional educational toys. Shift Towards Sustainable and Safe Products
To address this concern, there is a growing trend towards educational toys made from non-harmful materials, such as bioplastics and natural fibers. Parents are becoming increasingly aware of the adverse effects of plastics used in the production of educational toys and are opting for products that are free from hazardous chemicals like Bisphenol A and Phthalate. The Rise of AR and VR Technologies
Another emerging trend in the educational toys market is the integration of Augmented Reality (AR) and Virtual Reality (VR) technologies. These technologies enable children to explore virtual worlds, conduct virtual experiments, and interact with digital content in a three-dimensional space. AR-enabled toys use smartphones or tablets to overlay digital information onto the physical world, enabling interactive storytelling and games, as well as educational simulations. VR headsets offer fully immersive experiences, transporting children to virtual environments where they can explore historical landmarks, delve into scientific concepts, or embark on virtual field trips. Examples of Innovative Educational Toys
Several companies are developing innovative educational toys that incorporate AR and VR technologies, such as:
- BrainPOP, which offers interactive educational content for children aged 6-14 years old
- Morph, which uses AR to help children learn 3D geometry and spatial reasoning
- LittleBits, which offers a modular building system that teaches children about science and technology
Conclusion
In conclusion, the global educational toys market is expected to experience significant growth, driven by the increasing demand for safe, engaging, and interactive learning experiences. The trend towards sustainable and safe products, as well as the integration of AR and VR technologies, are expected to have a major impact on the market in the coming years. As the importance of early childhood development continues to grow, so too will the demand for educational toys that cater to the diverse needs of children across all age groups. Definition:
Definition of Educational Toys: Educational toys are designed to promote learning and development in children, while also providing entertainment and engagement. They are designed to cater to the diverse needs of children across all age groups, from preschoolers to teenagers. Key Highlights:
| Segment | Market Share | Expected Growth |
|---|---|---|
| Building & Construction Sets | 30.8% | 10.2% |
| Arts & Crafts | 21.1% | 9.1% |
| Science & Learning | 17.3% | 8.5% |
| Puzzles & Games | 15.5% | 7.2% |
| Other | 15.3% | 6.5% |
Quote:
“The future of learning is interactive, immersive, and fun. At Playmobil, we believe that play is the most powerful tool for children’s development, and we are committed to creating educational toys that inspire a love of learning in children of all ages.” – Playmobil CEO
Mark:
“The educational toys market is expected to experience significant growth, driven by the increasing demand for safe, engaging, and interactive learning experiences.” – Grand View Research, Inc.
